To keep in mind:
The do’s & don’ts of a successful crowdfunding campaign
Content & Video
◦ Data shows that crowdfunding campaigns with videos earn 105% more than those without videos! So we highly recommend submitting a simple video of yourself talking about yourself, your team and project for your audience.
Talk about yourself!
◦ Data also shows that adding personal information to your campaign could get you 79% more backers, so send us a fun bio about yourself, some photos of your lab and your team to add to your campaign!
Budget breakdown
◦ Start with a total sum of how much you will need to perform this specific phase of your project.
◦ Make sure you include a breakdown of costs: materials, disposables, equipment, etc. plus a little bit about how you plan on using these tools to run your experiments.
Don’t be afraid to get personal!
◦ The number one way of raising funds is to send a personal and direct email to your network of friends and family. Our team will provide you with an example email of how to write an impactful and personal email upon the start of your campaign!
Follow ups
◦ Once you have started your campaign, it is incredibly important for you to keep your network in the loop with your milestones and send thank you notes to those who have contributed to your project. Once your campaign is live we will send you a timeline of when and how to share these follow ups to maximize your number of backers in your network.